26 January 2014

Day 258: Will Implementation of LIG put more Stress on the Ecosystem by Creating more Consumers?

Q: "When LIG is implemented and people, who were mostly outcasts, become able to fully participate in the system we can probably expect a huge increase in consumption putting more stress on the already suffering ecosystem of the planet. How can we deal with this effectively"

A: "This is why other structural changes form part of the LIG proposal.

1. That before a product is produced, market research must be done that establishes a genuine demand for such a product as the mentality is followed that when a product is produced, we can create the demand for it through advertising.

2. Advertisement should stand in relation to informing potential consumers about what the product is, how long it will last, what the materials used are, how the price is determined - appealing to a person's rational choice making capabilities, without using manipulation and persuasion tactics that appeal and attempt to influence a person's emotional state of mind.

3. Durable products (eg: something that you use several times, like a vacuum cleaner or a bed, a car, etc) require to be approved by the bureau of standards where they have to be able to show that they have made the product to last for as long as reasonably possible.

The purpose of all these measures is to counter the trend of living beyond our means - where we have been depleting the Earth's resources faster than we can replenish it through producing and selling goods that no one truly needs or wants, but are sold through manipulative means of convincing the consumer that they DO want and need this good, and through producing inferior goods that were made to break. So, LIG intends to align our ECOnomic system to our ECOlogical reality - which is an absolute must if we intend our children to inherit an Earth that is not damaged beyond repair. We are the custodians of Earth - whether this position is rightful or unrightfully claimed is beyond our time - we have placed ourselves as humanity in the position where we are the only ones who can make a change to the health of the planet we inhabit - and thus we have a responsibility to do so."

For more perspective, visit www.livingincome.me !


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