http://americablog.com/2012/11/2012-election-spending-topped-6-billion.html
The 2012 elections in the US reached 6 billion dollars, which is the highest amount ever. Most of this
money goes to media and communication. And also consider -- that voter turnout was only around 50%. That's a lot of money, to convince only half the population.
If we look back at
Day 17: Starvation is Murder, where we had a look at
priority
spending in the world and looked at how much money would be needed to
achieve universal access to basic social services in developing
countries -- we can
see that this 6 Billion could have covered basic
education for all.
What about, instead of spending all this money on campaigning, which is
basically advertising -- you go and spend money and so something real
like provide all developing countries with basic access to education --
that would be real nice campaigning stunt.
What does this tell us about
Human Nature?
In economics we have thing called 'opportunity cost' which was also discussed in
Day 46: The Economic Problem:
"Within that, opportunity cost specifically, refers to the next best
alternative one forgoes for the option which was chosen. So if you have
$50 and you want both a jacket and a shirt – and you decide to spend the
money towards the jacket – the opportunity cost is the shirt as the
next best thing you could have gotten. A cost for economists is what you
had to ‘give up’ to ‘get it’. "
This tells us something about our values, and what we are willing to
forgo in order to get what we want. This is just one example of how we
are willing to invest massive amounts into an election -- but will not
use this same money towards creating a world that is Better for All.
Economics is often called the 'science of scarcity' -- and likes to emphasise the problem of having limited
resources
to achieve certain things. Yet, we are living in a world where we care
fuck-all about scarcity and being able to do 'only so much' -- instead
of doing something real, like making sure that everyone has universal
access to basic requirements -- some parts of the population hog up all
the resources at the expense of many. If scarcity is such a problem,
then why are we not acting according to this problem -- and use our
resources effectively and responsibly?
How many more natural disasters do we need to experience? How many more
disturbing news stories to we have to read EVERY DAY? Before we realise
that ENOUGH is ENOUGH.
If you agree that enough is enough -- check out
www.EqualMoney.org, and
inform yourself on how we can make this world a better place for all.